Ayr, Prestwick & Troon

Covering KA8, KA9 and KA10.

The latest figures are in, and the coastal Ayrshire market continues to show an interesting mix of resilience and caution. As with previous reports, the data is broken down individually for Ayr (KA8), Prestwick (KA9) and Troon (KA10) before stepping back to look at the wider picture.

The common theme this month? Buyers are still moving, but they’re becoming increasingly selective about where and how they spend their money.

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Ayr — KA8

May 2026 Snapshot

Metric	May 2026	vs May 2025	vs Apr 2026
Available Stock	46	Down from 64	Down from 63
New Instructions	14	Down from 27	Down from 35
Sales Agreed	26	Up from 23	In line
Days on Market	68	Up from 64	Up from 56

Ayr is perhaps the standout market this month. Despite a sharp reduction in both stock levels and new listings, agreed sales remain strong — in fact, more homes were agreed for sale than this time last year. This suggests demand remains healthy, even as buyers take slightly longer to commit.

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Prestwick — KA9

May 2026 Snapshot

Metric	May 2026	vs May 2025	vs Apr 2026
Available Stock	61	Down from 105	Up slightly from 53
New Instructions	35	Down from 50	Up from 25
Sales Agreed	25	Down from 39	In line
Days on Market	80	Up from 65	Up slightly from 77

Prestwick continues to show signs of a tighter market compared to previous years. Stock levels remain substantially lower than they were a year ago, while agreed sales have softened. At the same time, homes are taking considerably longer to sell. This points towards a market where buyers still exist, but where pricing and presentation have become increasingly important.

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Troon — KA10

May 2026 Snapshot

Metric	May 2026	vs May 2025	vs Apr 2026
Available Stock	57	Down slightly from 60	Down from 59
New Instructions	30	Up from 28	Up from 28
Sales Agreed	32	Down slightly from 34	Up from 31
Days on Market	75	Up from 51	Up from 67

Troon remains relatively steady in terms of activity levels. Stock levels are broadly consistent, while both instructions and agreed sales have edged higher month-to-month. However, the rise in days on market is notable. Properties are still selling, but buyers appear more willing to wait for the right opportunity rather than rushing into decisions.

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Who’s Ahead? A Look Across All Three Areas

Each postcode area is telling a slightly different story.

KA8 — Strongest Supply and Demand Balance. Ayr currently looks the healthiest of the three markets. Stock levels have tightened considerably, yet agreed sales remain strong. This suggests buyers continue to absorb the homes coming to market.

KA10 — Most Stable Market. Troon appears to be ticking along consistently. Activity levels remain steady and there haven’t been any dramatic swings in either supply or demand.

KA9 — Most Selective Market. Prestwick continues to feel the most cautious of the three areas. While demand certainly exists, buyers appear to be taking longer to commit and are becoming increasingly selective.

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Wider Economic Context

The wider UK property market continues to navigate economic uncertainty. Inflation concerns, mortgage affordability and ongoing geopolitical tensions continue to influence consumer confidence. While the local market hasn’t stopped moving, it does appear that buyers are taking a more measured approach compared to the stronger conditions experienced during parts of 2024 and early 2025.

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Rental Market

The rental market across Ayr, Prestwick and Troon remains heavily undersupplied. Demand for family homes, well-presented flats, and quality rental accommodation continues to exceed supply. Legislative change and rising costs continue to discourage some landlords from expanding their portfolios. As a result, rental values remain well supported across all three postcode areas.

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The Bigger Picture Across KA8, KA9 and KA10

• Buyers remain active across all three postcode areas
• Stock levels remain below 2025 levels
• Homes are generally taking longer to sell than they were a year ago
• Ayr currently has the strongest balance between supply and demand
• Presentation, pricing and launch strategy continue to play an increasingly important role

This feels like a more normalised market than the frenetic conditions of recent years. The opportunities are still there, but success increasingly depends on getting the basics right from day one.

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Outlook — Next 3–6 Months

• Demand to remain stable through summer
• Buyers to continue prioritising value and quality
• Well-presented homes to outperform the wider market
• Rental demand to remain exceptionally strong
• Selling times to remain longer than those seen during the post-pandemic boom years